ads_redirect
Alternative URL used only for paid ad clicks. Lets you separate paid-traffic tracking from organic landing. Useful for accounts running heavy attribution analysis.
Also known as: alternative_url
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Optional | ads_redirect | — Docs → |
| Meta Commerce Manager | Not supported | — | — |
| TikTok Shop | Not supported | — | — |
| Pinterest Catalog | Not supported | — | — |
| Amazon | Not supported | — | — |
| Bing Merchant Center | Optional | ads_redirect | — |
Why it matters
Some teams want ads-clicks to land at a tracked URL while organic clicks land at the canonical URL. ads_redirect makes that split explicit at the feed level without changing the main link field.
Alternative URL for paid ad clicks specifically. Lets you separate paid-traffic tracking from organic landing. Paid clicks go to a UTM-tagged or otherwise tracked URL; organic clicks go to the canonical URL.
The use case is for accounts running heavy attribution analysis where paid traffic needs separate measurement infrastructure from organic. Most accounts handle this with UTM parameters on the regular link rather than a separate ads_redirect URL — that's the simpler approach.
Use ads_redirect specifically when paid and organic should go to genuinely different destinations (different landing page experiences, different conversion funnels). For the common case of same destination with different tracking, UTM parameters in link suffice.
Format rules
-
HTTPS URL, must resolve to the same product as link
Applies to: Google Merchant Center, Bing Merchant Center
Valid examples
https://store.com/products/blue-dress?utm_source=google_shopping Tracking-enabled URL for paid clicks
Related fields
link The product page URL on your site — where the user lands when they click your ad or listing. Channels validate that the URL is crawlable and that the page they reach actually matches the feed listing.
Read moremobile_link A mobile-specific landing page URL. Used when a site serves different content on mobile vs desktop — typically a separate m. subdomain or AMP page. Most modern responsive sites don't need this field.
Read moreFAQ
Why not just put UTM parameters in link?
You can, and most teams do. ads_redirect is for cases where you want different URLs for different traffic sources — paid vs organic, mobile vs desktop, etc.
Last reviewed: 26 May 2026
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