pattern
The product's pattern — solid, striped, floral, plaid, etc. Used as a variant filter alongside colour and size, primarily for apparel and home textiles.
Also known as: print
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Optional | pattern | — Docs → |
| Meta Commerce Manager | Optional | pattern | — |
| TikTok Shop | Optional | pattern | — |
| Pinterest Catalog | Optional | pattern | — |
| Amazon | Optional | pattern_name | — |
| Bing Merchant Center | Optional | pattern | — |
Why it matters
Pattern is a refinement-heavy filter on Shopping interfaces. Users searching 'striped shirt' or 'floral dress' filter on pattern explicitly, and items with the field populated win those refined searches.
Pattern is the third-tier apparel filter, behind colour and size, but it punches above its weight in fashion-focused Shopping. Users searching for striped shirts, floral dresses, or plaid patterns filter explicitly on pattern, and the conversion rates on those refined searches are high. The trade-off is content scope: pattern is optional everywhere and meaningful only for visually-patterned items.
Standard pattern names work: Solid, Striped, Floral, Plaid, Polka Dot, Checkered, Geometric, Animal Print. Marketing names ("Eye-catching design", "Statement print") don't filter. The same logic as colour: brand marketing language in title for positioning, standard pattern in the field for machine-readable filtering.
For non-apparel categories where pattern doesn't apply (electronics, books, food), leave it empty. The field is genuinely optional for those — populating it with "N/A" or "None" adds noise without value.
Format rules
-
Standard pattern names ('solid', 'striped', 'floral', 'plaid', 'polka dot')
Applies to: Google Merchant Center, Meta Commerce Manager, TikTok Shop, Pinterest Catalog, Amazon, Bing Merchant Center
-
Max 100 characters
Applies to: Google Merchant Center
Valid examples
Solid Single colour, no pattern
Striped Standard stripe pattern
Floral Floral print
Common mistakes
Eye-catching design Marketing language
Related fields
color The product's colour. Required for apparel and several other verticals. Channels use it as a variant filter and audience-segmentation signal.
Read morematerial The product's primary material — cotton, leather, wool, polyester. Used as a variant filter and shopper-search signal, especially for apparel, footwear, and home goods.
Read moreFAQ
Is pattern required?
Optional everywhere — but populating it improves visibility in pattern-filtered searches. Worth the effort for apparel and home textiles.
Last reviewed: 26 May 2026
Why wait? Start free.
See your products rewritten in 60 seconds. Add a card only when you go live.
- Start free, no card: import your catalogue and run the feed audit
- 10 free AI credits to see your product titles rewritten
- Go live with a 7-day free trial of Growth ($29/mo) or Pro ($49/mo)
- Pay-as-you-go AI credits after the free 10, from $5