shopping_ads_excluded_country
List of countries to exclude from Shopping ads delivery for this item. Use when you can't ship or sell to specific regions while keeping the listing live for others.
Also known as: excluded_country
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Optional | shopping_ads_excluded_country | — Docs → |
| Meta Commerce Manager | Optional | excluded_country | — |
| TikTok Shop | Optional | excluded_country | — |
| Pinterest Catalog | Not supported | — | — |
| Amazon | Not supported | — | — |
| Bing Merchant Center | Optional | shopping_ads_excluded_country | — |
Why it matters
Better than excluding entire markets at the campaign level. This is item-specific — a single product that can't ship to Italy doesn't pull the rest of your campaign out of Italian Shopping placements.
Country-level item exclusion is more granular than campaign-level region exclusion. A single product that can't ship to Italy shouldn't pull the whole campaign out of Italian Shopping placements — just that one item. `shopping_ads_excluded_country: IT` does exactly that: the item still serves in Italian campaigns broadly, but Italian users specifically don't see this item.
The ISO 3166-1 alpha-2 codes are what channels parse: `US`, `GB`, `DE`, `FR`. Full country names get rejected. Multiple countries via comma-separated or repeated attribute. The list should reflect actual fulfillment constraints, not aspirational restrictions.
The strategic call when this list is long: at some point, item-level exclusions become a sign the item shouldn't be in the multi-region catalog at all. Items excluded from 8 of 12 target markets are likely better served by a separate region-scoped catalog rather than universal exclusions on each item.
Format rules
-
ISO 3166-1 alpha-2 country codes (US, GB, DE, FR, etc.)
Applies to: Google Merchant Center, Meta Commerce Manager, Bing Merchant Center
-
Multiple countries: separate with comma or repeat the attribute
Applies to: Google Merchant Center
Valid examples
DE,FR Excluded from Germany and France
US US-excluded item
Common mistakes
Germany Use ISO code 'DE' not full country name
Related fields
excluded_destination Tells channels to exclude the item from specific surface destinations — for example, excluding an item from Shopping ads while still using it for free listings. Lets you control product distribution at the surface level.
Read moreshipping Shipping cost for the item, structured by country and service. Required when Merchant Center can't infer shipping from your account-level settings or when prices vary by SKU.
Read moreRelated tools
FAQ
When should I use this vs region-level campaign exclusion?
Use this when the exclusion is item-specific — one item can't ship somewhere. Use campaign-level exclusion when the whole catalog isn't relevant to a market.
Last reviewed: 26 May 2026
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