transit_time_label
A label that maps the item to account-level transit-time rules. Lets you define 'next-day' or 'two-day' transit times once at account level and tag items accordingly.
Also known as: delivery_label , shipping_speed
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Optional | transit_time_label | — Docs → |
| Meta Commerce Manager | Not supported | — | — |
| TikTok Shop | Not supported | — | — |
| Pinterest Catalog | Not supported | — | — |
| Amazon | Not supported | — | — |
| Bing Merchant Center | Optional | transit_time_label | — |
Why it matters
Faster transit times boost Shopping ad CTR. Without explicit transit-time labels, channels apply default transit times which often understate actual delivery speed. Faster labelled items win 'arrives X' placements.
Maps items to account-level transit-time rules. Define "next-day" or "express" rules once at account level; tag items via transit_time_label; the account rules apply automatically. Cleaner than declaring transit times per-item.
Faster transit times win "arrives by X" placements in Shopping. Items that genuinely ship faster should declare it. Items that don't should not — overstating transit time damages account quality when missed promises accumulate.
The pairing with min_handling_time and max_handling_time: handling time is your warehouse; transit time is the carrier. Both contribute to the total delivery promise shown in placements. Both need to be honest.
Format rules
-
Free-form string matching an account-level transit-time rule
Applies to: Google Merchant Center, Bing Merchant Center
Valid examples
next_day Maps to next-day account-level rule
express Express shipping
Related fields
shipping_label A grouping label that maps items to account-level shipping rules. Lets you set 'oversized' or 'hazmat' or 'free_shipping' labels on items and define the cost or service per label at the account level.
Read moremin_handling_time Minimum days between order placement and dispatch. Pairs with max_handling_time to give a range. Channels use this to calculate delivery estimates shown in placements.
Read moremax_handling_time Maximum days between order placement and dispatch. Pairs with min_handling_time. Used by channels to compute the upper bound of delivery promises.
Read moreFAQ
How is this different from handling time?
Handling time = time from order to dispatch (your warehouse). Transit time = time from dispatch to delivery (the carrier). Both contribute to the total delivery promise shown in placements.
Last reviewed: 26 May 2026
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