video_link
URL to a product video. TikTok Shop heavily favours items with video; Amazon and Meta also surface product videos in detail views. Video lifts conversion measurably in categories where it makes sense (apparel, fitness, beauty, electronics).
Also known as: product_video , video_url
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Optional | video_link | — |
| Meta Commerce Manager | Optional | video_link | — |
| TikTok Shop | Recommended | video_url | Strongly recommended — TikTok favours items with video. |
| Pinterest Catalog | Optional | video_link | — |
| Amazon | Recommended | video_url | A+ Content includes video support. |
| Bing Merchant Center | Not supported | — | — |
Why it matters
TikTok Shop is video-first; items without product video underperform. Across other channels, video unlocks 'video card' placements that flat-image items can't access. For categories where motion or scale matters, this is one of the higher-impact fields you can add.
TikTok Shop is video-first. Items without video underperform; the placement preferences favour items with video to such a degree that the format effectively requires it for serious TikTok performance. Across other channels (Meta, Pinterest, Amazon), video unlocks placement types that flat-image items can't access.
The format and aspect ratio matter per channel. TikTok wants 9:16 vertical, under 30 seconds for catalog placements. Meta accepts square or vertical, ideally under 60 seconds. Amazon's A+ Content allows video in product detail views (no time limit but most over 60 seconds underperform). The strategic call: one source video at the highest resolution, then per-channel aspect-ratio renders.
For categories where motion matters (fashion movement, electronics demos, beauty application), video is high-leverage. For categories where motion doesn't add information (commodity goods, books), video is optional and resource-intensive to maintain. Prioritise where video genuinely communicates something static imagery can't.
Format rules
-
HTTPS URL to video file (MP4 preferred) or hosted video
Applies to: Google Merchant Center, Meta Commerce Manager, TikTok Shop, Pinterest Catalog, Amazon
-
Under 30 seconds preferred for catalog placements; under 2 minutes for detail views
Applies to: Google Merchant Center, Meta Commerce Manager, TikTok Shop, Amazon
-
9:16 aspect ratio for TikTok; 1:1 or 16:9 elsewhere
Applies to: TikTok Shop, Google Merchant Center, Meta Commerce Manager, Amazon
Valid examples
https://cdn.example.com/products/dress-blue-demo.mp4 Direct MP4 link
Common mistakes
https://youtube.com/watch?v=xyz YouTube link not accepted — needs direct file or platform-specific hosted video
Related fields
image_link The primary product image URL. Every channel surfaces this image first — it's what the user sees in feed placements, search results, and catalog tiles.
Read moreadditional_image_link Additional product images shown alongside the primary `image_link` — multiple angles, scale shots, detail crops, lifestyle imagery. Channels surface these in product detail views and rotate them through creative variations.
Read moreRelated tools
FAQ
Do I need separate videos per channel?
Ideally per aspect ratio. TikTok wants 9:16 vertical; Google and Meta accept square or landscape. One source video with multiple aspect-ratio renders is the scalable approach.
Last reviewed: 26 May 2026
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