image_link image Fix “Main image violates policy” on Amazon
Amazon's main-image policy is stricter than other channels — pure white background required, no logos, no watermarks, product fills at least 85% of frame. Failures suppress the listing.
What you see in Amazon:
Main image violates policy Amazon's main image policy is the strictest of any channel: pure white background, no logos, no watermarks, product fills 85%+ of frame.
Re-shoot or post-process to remove background. Tight crop. No overlays. This is non-negotiable; appeals on policy compliance rarely succeed.
Top causes
- 1
Coloured or off-white background
- 2
Lifestyle imagery used as main image (acceptable as secondary but not main)
- 3
Product fills less than 85% of frame
- 4
Watermarks, text overlay, or borders
How to fix it
- 1
Use pure white (#FFFFFF) background
Re-shoot or post-process to remove background. Amazon's classifier checks this.
- 2
Crop to product fills 85%+ of frame
Tight crop. No excessive whitespace around the product.
- 3
Remove all overlays
No text, no logos, no badges. Clean product only.
- 4
Replace through Seller Central
Upload corrected images. Amazon revalidates within 24-48 hours.
Related issues
Promotional image overlay
The product image contains promotional text overlay — sale percentages, 'NEW' badges, watermarks, calls-to-action rendered into the image. Google's policy bans this and the auto-reviewer flags it. Affected items stop serving until the image is replaced with a clean version.
Read moreImage text overlay
Meta's catalog policy bans promotional text overlay on product images. When the auto-reviewer flags this, affected SKUs stop serving in Dynamic Product Ads, Advantage+ Catalog Ads, and organic Shopping placements until the image is replaced.
Read moreImage watermark
TikTok rejects product images with watermarks. Common for resellers using supplier-provided images that still carry the supplier's branding. Affects discoverability across TikTok Shop placements.
Read moreRelated fields
Related tools
Related reading
FAQ
Why does Amazon enforce white background so strictly?
Catalog consistency. Amazon's product detail pages are designed around white-background images so the layout works regardless of which seller's image is shown. Lifestyle and coloured-background images break that consistency.
Last reviewed: 26 May 2026
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