brand policy Fix “Brand requires approval to sell” on Amazon
Amazon gates many brands behind explicit authorisation. Without approval from the brand owner (or proof of authentic sourcing), you can't list products under that brand.
What you see in Amazon:
Brand requires approval to sell Brand-gated products require explicit brand approval. Without it, you can't list — even with legitimate inventory.
Apply via Seller Central. Submit invoices from authorised distributors (typically 3 invoices, 365 days, 10+ units). Wait 5-14 days for review.
Top causes
- 1
Brand is in Amazon's Brand Registry but you're not an authorised seller
- 2
Counterfeit-protection programme covers the brand
- 3
Brand requires invoice verification for new sellers
How to fix it
- 1
Apply for brand approval
Seller Central → Add a product → if you get the 'restricted brand' message, apply directly through the prompt.
- 2
Submit invoices
Most brand approvals require invoices from authorised distributors. Three invoices, dated within the last 365 days, totalling at least 10 units typically.
- 3
Wait for review
5-14 days typical. Don't resubmit during the window.
Related issues
Restricted products
The item falls under Meta's restricted-product categories — alcohol, supplements, beauty claims, weapons, cryptocurrency, gambling, health products, and others. Items in these categories face stricter rules and often country-specific restrictions.
Read moreMissing identifier
Amazon requires either an ASIN (Amazon Standard Identification Number) or a GTIN for every listing. Without one, the listing can't be created. Brand-gated categories require additional verification on top.
Read moreFAQ
Can I sell restricted-brand products through wholesale?
Yes if your wholesaler is brand-authorised and provides invoices. Most arbitrage and retail-arbitrage sellers can't pass brand-approval requirements because their invoices come from retail sources.
Last reviewed: 26 May 2026
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