Fix “Account quality warning” on Google Merchant Center
Account-level warning that indicates accumulating issues. Not suspension yet, but the threshold for suspension is being approached. Common precursor to harder enforcement.
What you see in Google Merchant Center:
Account quality warning
API identifier: account_quality_warning
Account quality warnings indicate accumulating issues that haven't yet triggered suspension. The threshold to harder enforcement is being approached; sustained inaction makes the situation worse.
Address specific factors in Account Quality dashboard. Reduce disapproval rate proactively via feed audits. Account quality is a rolling average — sustained good behaviour reverses warnings within a few weeks.
Persistent warnings without action eventually escalate. Treat warnings as the early signal they are.
Top causes
- 1
Accumulating item-level disapprovals across categories
- 2
Inconsistent feed quality (frequent issues, slow fixes)
- 3
Pattern of policy borderline behaviour (frequent appeals, repeat violations)
How to fix it
- 1
Read the specific quality factors in Account Quality
Account Quality dashboard lists the specific weaknesses. Address each.
- 2
Reduce the disapproval rate
Audit feeds proactively — fix issues before they become disapprovals. Reactive cleanup keeps the account warning indefinitely.
- 3
Maintain consistent feed hygiene
Daily checks, weekly audits. The account quality signal is a rolling average — sustained good behaviour reverses warnings within a few weeks.
Related issues
Account suspended
Severe account-level disapproval. The entire Merchant Center account is suspended — no items can serve regardless of their individual status. Typically triggered by repeated or serious policy violations.
Read moreRestricted content
The product falls under a restricted category — alcohol, supplements, healthcare claims, weapons, financial services, gambling. Each has its own ruleset; some are gated by region.
Read moreFAQ
How close is a warning to a suspension?
Depends on velocity. Stable warnings can sit at warning level for months. Worsening trajectory (more disapprovals, more appeals) accelerates toward suspension.
Last reviewed: 26 May 2026
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