title data quality Fix “Title exceeds character limit” on Meta Commerce Manager
Meta accepts titles up to 200 characters but truncates to ~65 in feed placements. Beyond ~65, the visible part of the title gets cut off mid-word, hurting click-through.
What you see in Meta Commerce Manager:
Title exceeds character limit Meta truncates titles to ~65 characters in most feed placements. Past 65 characters, titles get cut mid-word in the visible portion, hurting CTR. The full title still indexes for search relevance but only the truncated portion shows.
The optimisation is putting critical information in the first 30 characters. Brand, product type, key attribute — these should be visible before truncation. Size, colour, secondary attributes can land in the truncated tail.
For multi-channel catalogs where Google allows 150 characters and Meta wants 65, per-channel title overrides handle the difference. One canonical title per item, with channel-specific shorter variants where needed.
Top causes
- 1
Titles structured for Google Shopping (where 150 chars works)
- 2
Long descriptive titles with brand + type + features + size + colour all in one string
- 3
Marketing language padding the title
How to fix it
- 1
Audit title lengths
Export titles, sort by length. Anything over 65 chars will truncate in Meta feed placements.
- 2
Trim to brand + product type + key attribute (first 60-65 chars)
Keep the most important info in the first 30 characters where it's always visible.
- 3
Use channel-specific title overrides if you need different lengths per channel
Most feed tools support per-channel title overrides. Run shorter titles to Meta while keeping longer ones for Google.
Related issues
Title too long
TikTok caps product titles at 60 characters. Titles exceeding the limit get truncated mid-word in placements, which hurts click-through. Some accounts also see outright rejection.
Read morePromotional title
The title contains promotional language ('SALE', 'FREE SHIPPING', '50% OFF', 'CHEAP', etc.). Google's title policy bans this — promotional claims belong in the sale_price field or ad-level extensions, not the product title.
Read moreRelated fields
Related tools
FAQ
What happens to titles that get truncated?
Visible truncation hurts click-through measurably. The full title still indexes for search, but users only see the first ~65 chars in feed placements.
Last reviewed: 26 May 2026
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