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Policy Affects: title policy

Fix “Restricted keyword in title” on TikTok Shop

TikTok's title policy bans specific keywords and patterns — promotional language, prohibited categories, sensitive terms. Items with restricted keywords in the title are rejected outright.

What you see in TikTok Shop:

Restricted keyword in title

TikTok's title policy bans more keywords than most channels — promotional language (FREE, SALE), health claims, comparative language (Best, #1). The keyword list is published in Seller University and updates quarterly.

The strategic shift: titles describe products, not promote them. Brand, type, key features, size, colour. No promotional language. No claim language. No comparative claims.

Top causes

  • 1

    Promotional language ('FREE', 'SALE', '50% OFF') in titles

  • 2

    Health claims in titles for non-medical products

  • 3

    Comparative language ('Best', 'Cheapest', 'Better than X')

  • 4

    Category-restricted words for adult/restricted verticals

How to fix it

  1. 1

    Audit title content

    Export titles and scan for promotional language, claims, or comparative terms.

  2. 2

    Rewrite affected titles

    Focus on product attributes — brand, type, key features, size, colour. Skip promotional language entirely.

  3. 3

    Resubmit

    Re-submit cleaned titles through Seller Center.

Related issues

Google Merchant Center

Promotional title

The title contains promotional language ('SALE', 'FREE SHIPPING', '50% OFF', 'CHEAP', etc.). Google's title policy bans this — promotional claims belong in the sale_price field or ad-level extensions, not the product title.

Read more
TikTok Shop

Title too long

TikTok caps product titles at 60 characters. Titles exceeding the limit get truncated mid-word in placements, which hurts click-through. Some accounts also see outright rejection.

Read more

Related fields

title

Related tools

product title character counter spam trigger word checker

FAQ

Where's the list of restricted keywords?

TikTok publishes category-specific restricted-term lists in Seller University. The list is updated quarterly. Common terms across all categories: 'free', 'sale', 'best', '#1', 'guaranteed'.

Last reviewed: 26 May 2026

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