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Policy policy

Fix “Misleading or sensationalised content” on Google Merchant Center

Google's classifier identified misleading claims, sensationalised language, or content that overstates product capabilities. Affects listings across the account, not just flagged items.

What you see in Google Merchant Center:

Misleading or sensationalised content

API identifier: misrepresentation

Classifier identifies exaggerated claims, sensationalised language, or content overstating product capabilities. Affects listings broadly when flagged.

Remove specific outcome claims requiring substantiation. Replace urgency tactics that aren't real (permanent "sale ends today"). Reframe around features not promises.

Top causes

  • 1

    Exaggerated health or fitness claims

  • 2

    Before/after results without substantiation

  • 3

    Time-bound urgency that's not real ('1 left in stock', 'sale ends today' permanently)

  • 4

    Click-bait headlines and descriptions

How to fix it

  1. 1

    Audit titles and descriptions for claims

    Any specific outcome claims need substantiation. 'Lose 10kg' or '30% faster' need evidence.

  2. 2

    Remove permanent urgency tactics

    Stock counts shown should be real. Sale countdowns should reflect actual end dates.

  3. 3

    Rewrite to focus on features not promises

    '30g protein per scoop' instead of 'transform your body'.

Related issues

Meta Commerce Manager

Weight loss claims

Meta's policy strictly limits weight-loss claims and imagery. Products positioned as weight-loss aids, before/after transformations, or 'fast results' get rejected even when the product is genuinely effective.

Read more
Google Merchant Center

Promotional title

The title contains promotional language ('SALE', 'FREE SHIPPING', '50% OFF', 'CHEAP', etc.). Google's title policy bans this — promotional claims belong in the sale_price field or ad-level extensions, not the product title.

Read more

Related fields

title description

FAQ

Are urgency tactics outright banned?

Real urgency is fine. Fake urgency (permanent 'sale ends today', stock counts that don't update) is misleading and gets flagged.

Last reviewed: 26 May 2026

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