Fix “Weight loss claims” on Meta Commerce Manager
Meta's policy strictly limits weight-loss claims and imagery. Products positioned as weight-loss aids, before/after transformations, or 'fast results' get rejected even when the product is genuinely effective.
What you see in Meta Commerce Manager:
Weight loss claims Meta's weight-loss claims policy bans specific outcome promises and before/after transformation imagery. Products positioned around weight outcomes — specific kg loss claims, body-area-specific transformation language, time-bound results — get rejected even when the product itself is benign.
The reframe-the-positioning fix: focus copy on product attributes and ingredients rather than outcomes. "30g protein per serve" works; "lose belly fat with our protein" doesn't. "Plant-based collagen" works; "younger-looking skin in 14 days" doesn't.
The before/after imagery policy is separate and equally enforced. Even informative before/after (genuinely showing product effect, not exaggerating) gets flagged because Meta's classifier can't distinguish informative from misleading. The safe rule: no before/after imagery at all, regardless of intent.
For categories where weight or body claims are central to positioning (fitness, supplements, certain cosmetics), the strategic option is reframing the brand around lifestyle and ingredients rather than transformation outcomes.
Top causes
- 1
Title or description includes 'lose X kg', 'weight loss', 'fat burning'
- 2
Before/after imagery in product photos
- 3
Body comparison language ('slim down', 'transform your body')
- 4
Imagery showing specific body parts in 'before' states
How to fix it
- 1
Audit title and description copy
Remove specific weight-loss promises ('lose 10kg in 30 days'), specific body-area claims ('flat stomach'), and time-bound transformation language.
- 2
Replace before/after imagery
Use clean product shots — the product itself, not a person's body. Lifestyle imagery is fine if it doesn't imply body transformation.
- 3
Rewrite to focus on the product, not the outcome
'Premium protein powder, 30g per serve' instead of 'Lose belly fat with our protein powder.'
- 4
Refresh and verify
Items revalidate within 24-48 hours.
Related issues
Restricted products
The item falls under Meta's restricted-product categories — alcohol, supplements, beauty claims, weapons, cryptocurrency, gambling, health products, and others. Items in these categories face stricter rules and often country-specific restrictions.
Read moreBefore/after imagery
Meta bans before-and-after imagery that implies body transformation, weight loss, or cosmetic results. Common rejection cause for beauty, fitness, supplements, and cosmetic-procedure verticals.
Read moreRelated fields
FAQ
Can I sell weight-loss products at all on Meta?
Yes — the product itself isn't banned. The claims are. A protein powder can be sold; a protein powder marketed as 'lose 10kg in 30 days' can't. Reframe the copy around the product, not the outcome.
Last reviewed: 26 May 2026
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