Fix “Before-and-after imagery” on Meta Commerce Manager

Before-and-after imagery covers more than just weight loss — it includes skincare transformations, cosmetic surgery results, hair-loss recovery, fitness physique changes. Meta's classifier is uniformly conservative here.

The lifestyle-imagery substitution that works: show the product in use rather than the outcome. A skincare ad showing a person applying product is fine; one showing the same person's face before-and-after isn't. The distinction is process vs. results.

The substantiation appeal path rarely succeeds. Even with documented clinical results or peer-reviewed research, the before/after imagery itself triggers the policy regardless of whether the claim is true. The fix is replacing the imagery, not justifying the existing imagery.

For categories built on visible transformation (cosmetic procedures, fitness, hair restoration), the marketing constraint forces creative redirection toward attribute messaging and customer testimonials in copy form rather than visual transformation.