ads_grouping
Groups items for Shopping campaign organisation. Used at the campaign level (separate from product_type or custom_label) to define which items belong to which ad groups.
Also known as: ads_group
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Optional | ads_grouping | — Docs → |
| Meta Commerce Manager | Not supported | — | — |
| TikTok Shop | Not supported | — | — |
| Pinterest Catalog | Not supported | — | — |
| Amazon | Not supported | — | — |
| Bing Merchant Center | Optional | ads_grouping | — |
Why it matters
Lets you build clean Shopping campaign structures driven by feed data. Instead of manually selecting products per ad group, the feed declares the grouping and the campaign references it.
Free-form grouping label for Shopping campaign organisation. Where product_type and custom_label have multiple downstream uses (segmentation, filtering, reporting), ads_grouping is purpose-built for ad-group organisation specifically.
The pattern: define ad-group structures driven by feed data rather than manually selecting products per ad group. Items declare their ad_group membership via ads_grouping; the campaign references the grouping for ad-group construction. Updates happen in the feed; the campaign inherits.
Most catalogs don't need this and can use custom_label or product_type instead. The field is most useful for high-complexity campaign structures where mixing the segmentation concerns of custom_label with the organisational concerns of ad-grouping creates confusion.
Format rules
-
Free-form string up to 100 characters
Applies to: Google Merchant Center, Bing Merchant Center
Valid examples
premium-watches Groups for a Premium Watches ad group
Related fields
custom_label_0 The first of five free-text custom label fields you can use to tag products with your own segmentation logic — margin tiers, ROAS bands, seasonal flags, anything that's useful for product set rules or campaign segmentation.
Read moreproduct_type Your own internal product taxonomy — free-form, hierarchical, used by you to segment your catalog for product set rules, reporting, and campaign structure. Separate from `google_product_category`, which uses Google's published taxonomy.
Read moreFAQ
Why not just use product_type or custom_label?
product_type and custom_label have multiple downstream uses. ads_grouping is purpose-built for Shopping campaign organisation specifically — keeps the abstraction clean.
Last reviewed: 26 May 2026
Why wait? Start free.
See your products rewritten in 60 seconds. Add a card only when you go live.
- Start free, no card: import your catalogue and run the feed audit
- 10 free AI credits to see your product titles rewritten
- Go live with a 7-day free trial of Growth ($29/mo) or Pro ($49/mo)
- Pay-as-you-go AI credits after the free 10, from $5