AI Shopping Feeds vs Confect: catalogue ad creative compared
A fair comparison of Confect and AI Shopping Feeds for designing catalogue ads: editors, rules, formats, channels, video, pricing and which suits which kind of team.
AI Shopping Feeds Updated
Comparison details were checked against their public websites on 28 October 2026. Products change, so check their current pages before deciding. Corrections: support@aishoppingfeeds.com .
Confect and our DPA Creative Editor both turn a product catalogue into branded catalogue ad images: you design one template, and every product gets its own version with its own image, name and price. They come at it from different places, though. Confect is a specialist catalogue creative tool. AI Shopping Feeds is a product feed tool with a catalogue ad editor built in.
This comparison uses Confect’s own public pages and help articles, listed under Sources, checked on 28 October 2026. Where we couldn’t confirm something publicly, we’ve left it out. If anything here is out of date, tell us and we’ll correct it.
The short version
- Choose Confect if you want catalogue creative across many channels, product-level video, an AI design assistant, or several designs per catalogue to test against each other in Meta.
- Choose AI Shopping Feeds if you also need to manage and fix the product feed itself, want per-layer conditions, or are working to a smaller budget.
Side by side
| Confect | AI Shopping Feeds | |
|---|---|---|
| What it is | Catalogue ad creative tool | Product feed management, with a catalogue ad editor |
| Starting price | $299/month (Local) | $29/month (Growth) |
| Free trial | 30 days | 7 days |
| Pricing scales by | Products and markets | Brands and feeds |
| Formats | Square and 9:16 story (4:5 not mentioned on the pages we checked) | Square 1:1, portrait 4:5 and story 9:16 |
| Conditional logic | Design rules choose a whole design per product | Show or hide any layer per product, and rules that choose one of up to 5 designs |
| Scheduled design changes | Yes | Yes, extra designs can have start and end dates |
| Several designs per catalogue for testing | Yes, up to 20 | No. Up to 5 designs per feed, but each product gets one, by rule or date |
| AI in the editor | AI background removal, AI Design Assistant | Background removal on the product photo |
| Video catalogue ads | Yes, on Pro and Global | No |
| Channels | Meta, TikTok, Snapchat, Pinterest, Reddit, Klaviyo, Salesforce and more | Meta catalogue sync, plus feed URLs and downloads |
| Feed management | Uses your existing feed | Import, rules, AI optimisation, audits, exports |
Pricing
Confect’s pricing page lists three plans, each with a 30-day free trial and 20% off for annual billing:
- Local: $299 a month, 1 market, up to 3,000 products.
- Pro: $499 a month, up to 3 markets, up to 10,000 products. Adds Video Catalog Ads.
- Global: $999 a month, up to 10 markets, up to 30,000 products.
Users, designs and product fields are unlimited on every plan, and larger catalogues go to an Enterprise plan.
AI Shopping Feeds has two paid plans, both with a 7-day free trial and the DPA Creative Editor included:
- Growth: $29 a month ($279 a year), 10 brands, 30 feeds, up to 100,000 products per feed.
- Pro: $49 a month ($469 a year), 100 brands, 300 feeds, up to 100,000 products per feed.
AI features such as title rewriting use pay-as-you-go credits. Rendering catalogue ad images doesn’t use credits. Background removal is free for the first 50 photos in each feed, then costs 1 credit per new photo.
The two price on different things. Confect charges by catalogue size and number of markets. We charge by the number of brands and feeds. For a single brand with 20,000 products in two markets, the difference is large. For an agency with many small brands, compare the plans against your own numbers.
The editor
Confect documents four layer types: text, media, shape and “asset”, where an asset swaps an image per product, such as a brand logo or an energy label chosen from a product field. Text layers can pull product fields including price, original price and savings, with formatting options for decimals and currency symbols. Confect also offers AI background removal, and an AI Design Assistant that builds an editable design from a reference ad you give it.
Our editor has text, shapes (including badges and arrows), uploaded images, the product image and groups. Text uses placeholders such as {{title}}, {{price}}, {{sale_price}} and {{discount_pct}}, 17 fields in all, including the five custom labels. The one AI tool inside the editor is background removal on the product photo, run on our own servers: the first 50 photos in each feed are free, then each new photo costs 1 AI credit. There are no AI-generated designs. You start from one of 43 starter layouts or a blank canvas.
Rules and conditions
Both tools can now choose a whole design per product. The difference is that we can also condition single layers.
Confect uses design rules. A rule picks a whole design for the products that match a filter, for example a sale design for discounted products and a default design for the rest. Rules run top to bottom with a fallback. Confect also supports scheduled design changes, switching designs for a set period.
We use layer conditions. Any single layer, such as a sale badge or a “bestseller” ribbon, can be set to show only when a condition is true: the product has a sale price, the discount is over 20%, a custom label equals a value. One design adapts per product. A feed can also have up to four extra designs, each with an optional rule and optional start and end dates. Each product gets the first extra design that matches, otherwise the main design, so a sale design can switch on and off by date.
Neither approach is better in every case. Whole-design rules are easy to reason about when designs are very different. Layer conditions avoid maintaining several near-identical designs.
Formats and video
Confect supports square and 9:16 story catalogue ads, and says square designs convert to vertical in a few clicks. We didn’t find 4:5 portrait mentioned on the pages we checked. It also offers product-level video catalogue ads on its Pro and Global plans, with a timeline editor and preset animations.
Our editor lays each design out natively in square 1:1, portrait 4:5 and story 9:16. We don’t do video.
Getting the images to Meta
Confect’s help centre describes two ways to publish to Meta. For non-Shopify catalogues, you replace the data feed URL in Commerce Manager with Confect’s URL. For Shopify-connected catalogues, Confect is added as a supplementary feed, so its images take priority without creating a new catalogue. Confect’s docs say designs refresh about every hour. Using several designs in different ads relies on a “Confect options” selector in Ads Manager, which needs Confect’s Chrome extension.
AI Shopping Feeds sends rendered images to your Meta catalogue through our catalogue sync, or through a feed URL. Images re-render when the feed refreshes with changes, such as a new price, and when a sale or a dated design starts or ends. Each product gets one image, from the feed’s main design or one of its extra designs.
Channels
Confect lists Facebook and Instagram, TikTok, Snapchat, Pinterest, Reddit, Klaviyo and Salesforce, “and 10 more channels”, on its pricing page.
Our catalogue ad images reach Meta through catalogue sync, and any channel that reads the feed URL. We don’t have direct TikTok or Pinterest integrations. For Google Merchant Center, our sync sends original product photos, because Google doesn’t allow promotional overlays on main product images.
Feed management
Confect works on top of your existing product feed. It doesn’t publicly document feed rules, title rewriting or Google Merchant Center exports.
That’s the main reason AI Shopping Feeds exists: feed import and refresh, rules, AI optimisation of titles, descriptions and attributes, a feed audit and exports to Google, Meta and other channels, with the catalogue ad editor as part of the same workflow.
Which to choose
Confect suits you if:
- You want video catalogue ads.
- You advertise catalogues on TikTok, Snapchat, Pinterest or Reddit as well as Meta.
- You want AI help building designs from a reference ad.
- You want to run several catalogue designs against each other in Meta.
- Your feed is already in good shape and managed elsewhere.
AI Shopping Feeds suits you if:
- You want feed management and catalogue creative in one place.
- You’d rather adapt one design per product with layer conditions than maintain several designs.
- You manage several brands or feeds and want pricing that scales by those rather than by product count.
To see how our editor works, start with DPA templates: catalogue ad layouts and when to use each, or go straight to the DPA Creative Editor.
Frequently asked questions
How much does Confect cost?
Confect's pricing page lists Local at $299 a month (1 market, up to 3,000 products), Pro at $499 (up to 3 markets, 10,000 products) and Global at $999 (up to 10 markets, 30,000 products), with a 30-day free trial and 20% off annual billing. Prices checked on 28 October 2026.
Is AI Shopping Feeds a Confect alternative?
For designing branded catalogue ad images for Meta, yes. The two tools differ in scope: Confect focuses on catalogue creative across many channels, including video, while AI Shopping Feeds combines a catalogue ad editor with product feed management, AI optimisation and feed audits.
Does Confect do video catalogue ads?
Yes. Confect lists Video Catalog Ads on its Pro and Global plans, built in an editor with a timeline. AI Shopping Feeds doesn't offer video; it renders still images.
Sources
- Confect: Pricing
- Confect Academy: Design elements
- Confect Academy: Design rules
- Confect Academy: Dynamic product information
- Confect: Story catalog ads
- Confect: Video
- Confect Academy: Implementing your first catalog
- Confect Academy: Start using Confect