brand_logo
URL to the brand's logo image, surfaced in some catalog placements as a brand identity signal alongside product listings.
Also known as: logo_url
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Optional | brand_logo | — |
| Meta Commerce Manager | Not supported | — | — |
| TikTok Shop | Optional | brand_logo | — |
| Pinterest Catalog | Optional | brand_logo | — |
| Amazon | Optional | brand_logo | Used in A+ Content. |
| Bing Merchant Center | Optional | brand_logo | — |
Why it matters
Branded results that include the logo perform measurably better in mid-to-bottom funnel placements — users recognise brands they've seen elsewhere. For brands with strong visual identity, this is a low-effort lift.
Brand identity surface that channels surface in some catalog placements alongside product listings. Logo presence improves mid-to-bottom funnel placement performance because users recognise brands they've seen elsewhere; the logo reinforces that recognition.
The format: transparent PNG, minimum 400x400, hosted at HTTPS. Same logo across all items for the brand — it's a brand-level asset, not per-item. Don't vary it across products from the same brand.
For brands with strong visual identity, this is a low-effort lift. For house-brand catalogs without strong brand recognition, the field is less impactful but doesn't hurt — populate it and let placement algorithms decide whether to surface it.
Format rules
-
HTTPS URL, ideally transparent PNG
Applies to: Google Merchant Center, TikTok Shop, Pinterest Catalog, Amazon, Bing Merchant Center
-
Minimum 400x400 recommended
Applies to: Google Merchant Center, TikTok Shop, Pinterest Catalog, Amazon, Bing Merchant Center
Valid examples
https://cdn.example.com/brand/logo.png Brand logo on transparent background
FAQ
Same logo across all items?
Yes — it's a brand-level asset, not per-item. Don't vary it across products from the same brand.
Last reviewed: 26 May 2026
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