disclosure_date
The date when an embargoed product becomes visible. Used for product launches where the listing exists in advance but shouldn't appear to users until a specific moment.
Also known as: embargo_date
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Optional | disclosure_date | — Docs → |
| Meta Commerce Manager | Not supported | — | — |
| TikTok Shop | Not supported | — | — |
| Pinterest Catalog | Not supported | — | — |
| Amazon | Optional | release_date | Combined with restock date for product launches. |
| Bing Merchant Center | Optional | disclosure_date | — |
Why it matters
Launch coordination across channels is hard without this. With disclosure_date set, the listing stays hidden until the date, then appears across all channels simultaneously without manual coordination.
Embargoed product launches across multiple channels are operationally hard without coordinated disclosure. The listing exists in the catalog in advance (so launch-day publication doesn't require rushing feeds) but stays hidden until the disclosure date.
The pattern: load Black Friday products into the feed in October with disclosure_date set to 24th November. Listings stay invisible until the date; on the date, they appear simultaneously across all channels without manual coordination.
The pairing with availability_date matters. Disclosure_date controls when the listing becomes visible; availability_date controls when shipping starts. The two often coincide but can differ — a launch can be announced before items ship, with disclosure earlier than availability.
Format rules
-
ISO 8601 datetime
Applies to: Google Merchant Center, Amazon, Bing Merchant Center
-
Future date relative to feed fetch time
Applies to: Google Merchant Center, Bing Merchant Center
Valid examples
2026-09-15T09:00:00Z Product launch at 9am UTC on Sept 15
Related fields
availability_date When a preorder or backorder item becomes available. Pairs with availability='preorder' or 'backorder' to give users a concrete date.
Read moreexpiration_date When the product listing expires from the catalog. Useful for limited-time offerings, seasonal items, or products with regulated expiry (food, supplements).
Read moreFAQ
How does this differ from availability_date?
availability_date = when the item ships (for preorders). disclosure_date = when the listing becomes visible. The two often coincide but can differ — a launch can be announced before items ship.
Last reviewed: 26 May 2026
Why wait? Start free.
See your products rewritten in 60 seconds. Add a card only when you go live.
- Start free, no card: import your catalogue and run the feed audit
- 10 free AI credits to see your product titles rewritten
- Go live with a 7-day free trial of Growth ($29/mo) or Pro ($49/mo)
- Pay-as-you-go AI credits after the free 10, from $5