display_ads_id
The identifier sent to Google Ads dynamic remarketing pixels. Lets you separate Shopping ads identifiers from display retargeting identifiers when they need to differ.
Also known as: remarketing_id
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Optional | display_ads_id | — Docs → |
| Meta Commerce Manager | Not supported | — | — |
| TikTok Shop | Not supported | — | — |
| Pinterest Catalog | Not supported | — | — |
| Amazon | Not supported | — | — |
| Bing Merchant Center | Optional | display_ads_id | — |
Why it matters
Some setups use different identifiers between Shopping campaign feeds and display remarketing feeds. display_ads_id lets you specify the latter without disturbing the feed's primary id.
Specific identifier for Google Ads dynamic remarketing pixels. Lets the remarketing audience match against an identifier separate from the Shopping feed's primary id.
The use case: setups where Shopping campaign feeds and display remarketing feeds use different identifiers. Different ID conventions across the two systems — Shopping might use SKU codes, display remarketing might use database IDs — need display_ads_id to express the second one without disturbing the first.
Most catalogs let display remarketing inherit from id. The field is for the small number of accounts where the two systems genuinely need separate identifiers, usually because of legacy integration constraints.
Format rules
-
Same format rules as id
Applies to: Google Merchant Center, Bing Merchant Center
Valid examples
DISPLAY-SKU-001 Display remarketing-specific ID
FAQ
Do most catalogs need this?
No — almost all should leave it blank, letting display remarketing inherit from id. Only use when there's a real reason for the two to differ.
Last reviewed: 26 May 2026
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