material
The product's primary material — cotton, leather, wool, polyester. Used as a variant filter and shopper-search signal, especially for apparel, footwear, and home goods.
Also known as: fabric , composition
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Recommended | material | — Docs → |
| Meta Commerce Manager | Optional | material | — |
| TikTok Shop | Optional | material | — |
| Pinterest Catalog | Optional | material | — |
| Amazon | Recommended | material_type | — |
| Bing Merchant Center | Recommended | material | — |
Why it matters
Material is one of the higher-intent search modifiers in apparel ('100% cotton t-shirt'). Items with material populated rank better in modifier-heavy queries. For home goods and furniture, material is even more important — it's the first thing buyers filter on.
Material is one of the highest-converting refinement filters in apparel and home goods. Searches like "100% cotton t-shirt" or "leather sofa" filter heavily on material, and items with the field populated win those refined searches. The conversion lift is significant because refinement-search users are deeper in the funnel — they know what they want and the listing that matches converts.
For multi-material blends, the rule is primary material only. "60% cotton, 40% polyester" goes in the field as just "Cotton" (the dominant component); the full composition belongs in description. Channels' material filters are single-value — they match against one material name per item — so writing "Cotton/Polyester" splits the listing across both filters and waters down both. Pick the primary and let the description carry the detail.
For furniture and home goods, material substitutes for material in apparel — leather sofas vs fabric sofas, oak tables vs pine tables. The same rules apply: standard material names, primary material only in the field, full specification in description.
Format rules
-
Standard material name ('cotton', 'leather', 'polyester')
Applies to: Google Merchant Center, Meta Commerce Manager, TikTok Shop, Pinterest Catalog, Amazon, Bing Merchant Center
-
Multi-material items: separate with '/' or list primary material only
Applies to: Google Merchant Center, Meta Commerce Manager
-
Max 200 characters
Applies to: Google Merchant Center
Valid examples
Cotton Primary material only
Cotton/Polyester Blend, primary first
Leather Single material
Common mistakes
Premium fabric Marketing language — use the actual material
Various Placeholder rejected
Related fields
color The product's colour. Required for apparel and several other verticals. Channels use it as a variant filter and audience-segmentation signal.
Read moresize The product's size. Required for apparel and footwear, recommended for many other categories where dimensions matter.
Read morepattern The product's pattern — solid, striped, floral, plaid, etc. Used as a variant filter alongside colour and size, primarily for apparel and home textiles.
Read moreFAQ
How specific does material need to be?
Primary material is enough — 'Cotton' beats 'Cotton, Polyester blend with elastane lining' for filtering. The full composition can live in description if needed.
Last reviewed: 26 May 2026
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