shipping_label
A grouping label that maps items to account-level shipping rules. Lets you set 'oversized' or 'hazmat' or 'free_shipping' labels on items and define the cost or service per label at the account level.
Also known as: shipping_group
Channel support
| Channel | Status | Field name | Notes |
|---|---|---|---|
| Google Merchant Center | Optional | shipping_label | — Docs → |
| Meta Commerce Manager | Not supported | — | — |
| TikTok Shop | Not supported | — | — |
| Pinterest Catalog | Not supported | — | — |
| Amazon | Not supported | — | Amazon uses shipping templates instead. |
| Bing Merchant Center | Optional | shipping_label | — |
Why it matters
Instead of populating shipping per item, you tag items with shipping_label and configure the rules once at account level. Useful for catalogs where shipping varies by category but not by individual SKU.
Shipping_label is for account-level shipping rule mapping. Define "oversized" shipping rules once at account level; tag items with shipping_label: oversized; the account-level rules apply automatically. Cleaner than populating shipping per-item when many items share the same rule.
The pattern: define 3-5 shipping rules at account level (standard, oversized, hazmat, free_shipping_eligible, refrigerated). Tag each catalog item with the appropriate label. Updates to shipping cost happen at the account level — change "oversized" from £8.99 to £9.99 in one place, every item tagged oversized inherits the update.
For catalogs with many shipping variations (some flat rate, some weight-based, some destination-dependent), the label approach scales better than per-item shipping data. Most teams find 3-5 labels cover 80%+ of items, with per-item shipping only for genuine exceptions.
Format rules
-
Free-form string up to 100 characters
Applies to: Google Merchant Center, Bing Merchant Center
-
Must match a shipping label defined in account settings
Applies to: Google Merchant Center, Bing Merchant Center
Valid examples
oversized Maps to oversized shipping rule
free_shipping Items qualifying for free shipping
hazmat Hazardous materials with restricted carriers
Related fields
shipping Shipping cost for the item, structured by country and service. Required when Merchant Center can't infer shipping from your account-level settings or when prices vary by SKU.
Read moreshipping_weight The item's weight for shipping calculation. Used by channels to compute shipping costs when shipping isn't explicitly defined at item level.
Read moreCommon issues involving this field
FAQ
How is this different from the shipping field?
shipping field defines the cost per-item. shipping_label groups items so account-level shipping rules apply. shipping_label is simpler when many items share the same rule.
Last reviewed: 26 May 2026
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