description data quality Fix “Missing product highlights” on Meta Commerce Manager
Product description lacks scannable bullet structure. Meta favours items with clear bullet-point highlights for catalog card visibility — pure paragraph descriptions get suppressed in scan-heavy placements.
What you see in Meta Commerce Manager:
Missing product highlights Catalogs without product_highlight populated miss scannable visibility in catalog card views. Users scan bullets before reading paragraphs; items with strong highlights win clicks.
The pattern: 3-5 bullets per item covering key features. Concrete benefits with specific numbers ("30-hour battery") outperform abstract claims ("long-lasting battery").
Top causes
- 1
Manufacturer descriptions in paragraph form
- 2
Generated descriptions without bullet structure
- 3
HTML-stripped descriptions that lost their original bullets
How to fix it
- 1
Add 3-5 bullet highlights per item
Key features, each as a separate bullet line. Use the product_highlight field if available.
- 2
Keep paragraph description as well
Bullets are scannable; paragraph is for the curious.
Related issues
Description too long
Meta caps descriptions at 9,999 characters but truncates to ~90 in many placements. Long descriptions don't break catalogs but reduce visible content in product detail views.
Read moreListing quality low
Amazon's listing quality score is below the threshold for full visibility. Listings serve but get suppressed ranking — they appear lower in search and rarely win the Buy Box.
Read moreRelated fields
FAQ
Do I write bullets in the description or the dedicated field?
Both if both are supported. Bullets in product_highlight get specific placement treatment; bullets in description get parsed as content.
Last reviewed: 26 May 2026
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