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Blocking Affects: link data quality

Fix “Landing page returns an error” on Pinterest Catalog

Pinterest's crawler can't reach the product page. 404, redirect to non-product page, blocked by robots.txt, or HTTPS issues. Items with broken landing pages can't serve as shopping pins.

What you see in Pinterest Catalog:

Landing page returns an error

Pinterest's crawler (pinterestbot) needs to reach product pages. JS-rendering issues, robots.txt blocking, and geo-restrictions all cause unreachable-page flags.

Allow pinterestbot specifically in robots.txt — it's distinct from Googlebot and facebookexternalhit. Pages requiring JS rendering need SSR or pre-rendering.

Top causes

  • 1

    Product URL changed without feed update

  • 2

    robots.txt blocking pinterestbot

  • 3

    Geo-redirects taking the crawler to wrong pages

  • 4

    JavaScript-rendered pages that Pinterest's crawler can't see

How to fix it

  1. 1

    Test landing pages

    Open in incognito. Check for working 200 response and matching product.

  2. 2

    Allow pinterestbot in robots.txt

    User-agent: pinterestbot — must have access to product URLs.

  3. 3

    Ensure server-rendered or pre-rendered content

    Pinterest's crawler doesn't always execute JavaScript. Pages requiring JS rendering may need SSR or pre-rendering for the product content to be visible.

  4. 4

    Re-submit feed

    Pinterest revalidates within 24 hours.

Related issues

Google Merchant Center

Landing page not crawlable

Googlebot can't reach the product page. The URL might be 404, redirected to a non-product page, blocked in robots.txt, or behind authentication. Affected items can't be served because users would land on a broken page.

Read more
Google Merchant Center

Invalid link

The product link URL is malformed or unreachable. Could be HTTP instead of HTTPS, missing protocol, broken encoding, or returning a non-2xx status code.

Read more

Related fields

link

FAQ

What's Pinterest's crawler user agent?

pinterestbot. It's distinct from Googlebot and facebookexternalhit, so robots.txt rules need to allow it specifically.

Last reviewed: 26 May 2026

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