image_link image Fix “Invalid image format” on Pinterest Catalog
Pinterest can't process the image format. Supports JPG, PNG, WebP — but not GIF (Pinterest treats animated content separately), BMP, or SVG.
What you see in Pinterest Catalog:
Invalid image format Pinterest supports JPG, PNG, WebP. GIF (Pinterest treats animated content separately), BMP, SVG aren't supported.
Convert via CDN or image processing tool. PNG for transparency, JPG for photographic.
Top causes
- 1
Image URL points at a GIF that Pinterest doesn't accept
- 2
SVG product images from vector-only catalogs
- 3
Newer formats (AVIF, HEIC) not yet supported
How to fix it
- 1
Audit image formats
Check served format on each image_link URL. Anything outside JPG/PNG/WebP needs converting.
- 2
Convert to JPG or PNG
Bulk convert via your CDN or image-processing tool. PNG for transparency, JPG for photographic.
- 3
Update image_link URLs
Point at the converted versions and re-submit feed.
Related issues
Broken image link
Pinterest can't fetch the image at image_link. Common cause for Pinterest specifically: tall-format requirements (Pinterest prefers 600×900+) combined with thumbnails being served.
Read moreBroken image link
Googlebot can't fetch the image_link URL. Could be 404, blocked by robots.txt, geo-blocked, requires authentication, or HTTPS certificate issues.
Read moreRelated fields
FAQ
Does Pinterest support WebP?
Yes since 2023. WebP works alongside JPG and PNG. AVIF support is still rolling out and shouldn't be relied on yet.
Last reviewed: 26 May 2026
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