link data quality Fix “Missing link” on Pinterest Catalog
Item is missing the link field. Pinterest can't surface as a shopping pin without a destination URL. Items with no link don't enter the catalog.
What you see in Pinterest Catalog:
Missing link Pinterest requires link on every item. Without destination URL, items can't be shopping pins.
For platforms without native URL fields in feed exports, construct URLs from base + slug at feed generation time. Category-page URLs don't work — products need specific product URLs.
Top causes
- 1
Feed-generation pipeline doesn't include link
- 2
Field mapped from a source column that's empty for some products
- 3
Custom platform that doesn't expose product URLs in feed exports
How to fix it
- 1
Verify the link field is populated
Open the raw feed file. Confirm link is present and non-empty for every row.
- 2
Fix at source
Update feed-generation to always include link. For platforms without native link support, construct the URL from a base + slug.
- 3
Re-submit
Pinterest revalidates within 24 hours.
Related issues
Broken landing page
Pinterest's crawler can't reach the product page. 404, redirect to non-product page, blocked by robots.txt, or HTTPS issues. Items with broken landing pages can't serve as shopping pins.
Read moreInvalid link
The product link URL is malformed or unreachable. Could be HTTP instead of HTTPS, missing protocol, broken encoding, or returning a non-2xx status code.
Read moreRelated fields
FAQ
Can I use a category page link instead?
No. Pinterest needs a specific product URL where users can buy the item. Category pages get rejected.
Last reviewed: 26 May 2026
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