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Catalogue ads, done properly.

Practical guides to dynamic product ads, Meta catalogue ads and the product data behind them.

Illustration of two easels showing the same bottle in two different layouts Comparisons AI Shopping Feeds vs Hunch: catalogue ad tools compared A fair comparison of Hunch and AI Shopping Feeds for catalogue ad creative: templates, conditions, AI, video, channels, campaign tools, pricing and who each suits. 19 October 2026 Illustration of a shopfront with a conveyor carrying product cards into a binder Meta catalogue ads Shopify to Meta catalogue: native sync vs a feed tool How Shopify's Facebook and Instagram channel fills a Meta catalogue, where it's enough, where a feed tool helps, and how to avoid two sources fighting over one catalogue. 19 October 2026 Illustration of a grid of product cards with a magnifying glass resting on one Comparisons AI Shopping Feeds vs Marpipe: catalogue ad tools compared A fair comparison of Marpipe and AI Shopping Feeds for catalogue ad creative: editors, filters and conditions, sizes, video, AI images, channels, feed tools and pricing. 18 October 2026 Illustration of a paper aeroplane carrying a product card out and a magnet pulling one back Meta catalogue ads Catalogue ads for prospecting vs retargeting: what changes How Meta catalogue ads work for retargeting, cross-selling and broad prospecting audiences, and how product sets, creative and budgets should differ between them. 17 October 2026 Illustration of a speech bubble resting on a stack of index cards AI shopping The OpenAI product feed: the fields ChatGPT reads A field-by-field guide to OpenAI's product feed specification for ChatGPT: what's required, how it maps from a Google or Meta feed, and the rules that trip people up. 17 October 2026 Illustration of a balance scale weighing a framed product card against a stack of design tiles Comparisons AI Shopping Feeds vs Confect: catalogue ad creative compared A fair comparison of Confect and AI Shopping Feeds for designing catalogue ads: editors, rules, formats, channels, video, pricing and which suits which kind of team. 16 October 2026 Illustration of a chat bubble above a stack of product boxes and a folded jumper AI shopping How to get your products into ChatGPT Shopping The three ways products reach ChatGPT: Shopify's agentic storefronts, OpenAI's product feed for approved merchants, and web search. What each needs, and how to prepare. 15 October 2026 Illustration of a trainer fitted inside a tall story-shaped frame beside a square frame Catalogue creative Catalogue ads for Stories and Reels: 9:16 without cropped products Why square catalogue images look wrong in Stories and Reels, what Meta does to fit them, and how to design 9:16 catalogue creative that keeps the price visible. 15 October 2026 Illustration of stepping stones leading to a framed product card on a pedestal Meta catalogue ads How to set up Meta Advantage+ catalogue ads, step by step Setting up Meta catalogue ads from scratch: the catalogue, the pixel events it needs, product sets, the campaign and the creative, plus the checks to run early. 14 October 2026 Illustration of hands slotting interchangeable tiles together into one ad card Dynamic creative Dynamic creative on Meta: what replaced it, and how it differs from catalogue ads Why dynamic creative is no longer available for Meta sales campaigns, how the Flexible format replaced it, and why neither is the same thing as dynamic product ads. 13 October 2026 Illustration of blank cards in square, portrait and story proportions with a ruler Meta catalogue ads Meta catalogue ads specs: image sizes, ratios and feed fields The image sizes, file types, aspect ratios and feed field limits for Meta catalogue ads, from Meta's own documentation, with what each one means in practice. 13 October 2026 Illustration of four layout cards arranging the same cup in different ways Catalogue creative DPA templates: catalogue ad layouts and when to use each The main types of DPA template for Meta catalogue ads, what each one is good at, and how to choose one for your products, prices and placements. 12 October 2026
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