Fix “Listing quality below threshold” on Amazon
Amazon's listing quality score is below the threshold for full visibility. Listings serve but get suppressed ranking — they appear lower in search and rarely win the Buy Box.
What you see in Amazon:
Listing quality below threshold Listing Quality Dashboard scores listings on title quality, image quality, bullet points, description, A+ Content. Below threshold listings serve but with suppressed ranking.
Address highest-weighted gaps first. Image quality typically highest impact, then bullet completeness, then description. A+ Content significantly lifts scores for branded items.
Top causes
- 1
Thin description (under 200 characters or thin bullet points)
- 2
Low-resolution main image (under 1000×1000)
- 3
Missing recommended attributes (material, color, size for apparel)
- 4
Lack of A+ content (especially for branded listings)
How to fix it
- 1
Check Listing Quality Dashboard
Seller Central → Inventory → Manage Inventory → Listing Quality tab.
- 2
Address highest-weighted gaps first
Image and bullet points typically have highest impact. Description and attribute completeness next.
- 3
Add A+ content for branded listings
Brand Registry sellers get A+ Content. Even basic A+ Content significantly lifts listing quality scores.
Related issues
Suppressed listing
Listing exists and is technically active, but Amazon has hidden it from search results due to data quality issues. Items don't appear in user searches even though the listing technically works.
Read moreImage policy
Amazon's main-image policy is stricter than other channels — pure white background required, no logos, no watermarks, product fills at least 85% of frame. Failures suppress the listing.
Read moreRelated fields
FAQ
How is this different from suppressed search?
Suppressed = hidden from search entirely. Low quality = visible but ranked low. Both stem from data quality but have different operational impacts.
Last reviewed: 26 May 2026
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