Fix “Pricing error: below threshold” on Amazon
Amazon flagged the price as suspiciously low. Common counterfeit-protection trigger. Listing may be suppressed pending verification.
What you see in Amazon:
Pricing error: below threshold Suspiciously low price triggers counterfeit-protection review. Listing may be suppressed pending verification.
Check for typos (missing zero, wrong currency). Set auto_pricing_min_price floor. For genuine clearance, document the discount source.
Top causes
- 1
Price typo (missing zero)
- 2
Currency confusion (GBP value in USD feed)
- 3
Repricer dropping below cost
- 4
Genuine clearance pricing flagged as suspicious
How to fix it
- 1
Check for typos
Easiest fix — most low-price flags are data entry errors.
- 2
Set auto_pricing_min_price floor
Prevents repricers from dropping below safe minimum.
- 3
For genuine clearance, document the discount source
Appeal with evidence (clearance authorisation, end-of-line documentation).
Related issues
Price too low
Google's algorithm flags prices dramatically lower than the competitive set for the same product. Often a typo, currency confusion, or counterfeit suspicion. Items aren't always rejected but get suppressed in Shopping placements.
Read morePrice too high
Amazon's pricing algorithm flagged the price as anomalously high vs the typical range for the ASIN. Listing suppressed until price is adjusted or seller appeals.
Read moreRelated fields
FAQ
Does this trigger more often during sale events?
Yes. Amazon's classifier is more conservative during BFCM and Prime Day, flagging more discounts as suspicious.
Last reviewed: 26 May 2026
Why wait? Start your free trial.
Stop managing feeds manually. Start optimising with AI in 30 seconds.
- 3-day free trial on every plan
- From $49/mo — 3 brands, 5 feeds, up to 100,000 products
- Full AI Product Optimisation, Rule Engine, and 200+ channel exports
- Pay only for AI credits when you need them