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Warning Affects: title data quality

Fix “Title exceeds character limit” on TikTok Shop

TikTok caps product titles at 60 characters. Titles exceeding the limit get truncated mid-word in placements, which hurts click-through. Some accounts also see outright rejection.

What you see in TikTok Shop:

Title exceeds character limit

TikTok caps titles at 60 characters. Past 60, titles truncate mid-word in placements. Different from Google's 150-character allowance — multi-channel catalogs need per-channel title overrides.

Trim by prioritising: primary keyword, brand, key attribute. Drop secondary details that fit better in description.

Top causes

  • 1

    Titles copied from Google Shopping (which allows up to 150 characters)

  • 2

    Long structured titles with brand + product type + key feature + size + colour

  • 3

    Marketing language padding the title

How to fix it

  1. 1

    Audit title lengths

    Export titles and sort by length. Anything over 60 characters needs trimming.

  2. 2

    Trim while keeping discoverability

    Prioritise: primary keyword, brand, key attribute. Drop secondary details that fit better in description.

  3. 3

    Re-submit

    Force a fetch and verify placements show full titles.

Related issues

TikTok Shop

Restricted keyword

TikTok's title policy bans specific keywords and patterns — promotional language, prohibited categories, sensitive terms. Items with restricted keywords in the title are rejected outright.

Read more
Google Merchant Center

Promotional title

The title contains promotional language ('SALE', 'FREE SHIPPING', '50% OFF', 'CHEAP', etc.). Google's title policy bans this — promotional claims belong in the sale_price field or ad-level extensions, not the product title.

Read more

Related fields

title

FAQ

Can I have different titles for TikTok vs Google?

Yes — most feed tools support per-channel title overrides. TikTok's 60-char title can be a trimmed version of your 150-char Google title.

Last reviewed: 26 May 2026

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