Fix Amazon feed issues
Every common Amazon feed issue, with canonical wording and step-by-step fixes.
Missing ASIN or GTIN
BlockingAmazon requires either an ASIN (Amazon Standard Identification Number) or a GTIN for every listing. Without one, the listing can't be created. Brand-gated categories require additional verification on top.
Affects: gtin
Invalid product type
BlockingThe product type assigned to the listing isn't valid for Amazon's category system. Amazon uses a deep, specific product-type taxonomy that doesn't accept free-form values.
Main image violates policy
PolicyAmazon's main-image policy is stricter than other channels — pure white background required, no logos, no watermarks, product fills at least 85% of frame. Failures suppress the listing.
Affects: image_link
Missing fulfillment information
BlockingAmazon requires fulfillment configuration on every listing — either FBA (Fulfilled by Amazon), FBM (Fulfilled by Merchant), or SFP (Seller Fulfilled Prime). Without it, the listing can't activate.
Duplicate listing detected
BlockingAmazon detected another listing for the same product (matching GTIN, brand, and key attributes). Amazon's catalog policy is one ASIN per product — duplicates are merged or suppressed.
Affects: id
Brand requires approval to sell
PolicyAmazon gates many brands behind explicit authorisation. Without approval from the brand owner (or proof of authentic sourcing), you can't list products under that brand.
Affects: brand
Listing suppressed from search
WarningListing exists and is technically active, but Amazon has hidden it from search results due to data quality issues. Items don't appear in user searches even though the listing technically works.
Buyer detail or address error
BlockingListing-specific buyer detail page has data inconsistencies. Often happens when seller-provided data conflicts with Amazon's canonical catalog data for the same ASIN.
Variation theme error
BlockingAmazon's variation theme (how variants are grouped — by size, colour, etc.) doesn't match the actual attributes. Common when child SKUs have inconsistent attributes that don't fit Amazon's expected variation pattern.
Affects: item_group_id
Listing quality below threshold
WarningAmazon's listing quality score is below the threshold for full visibility. Listings serve but get suppressed ranking — they appear lower in search and rarely win the Buy Box.
Brand name doesn't match registered brand
BlockingThe brand value in the feed doesn't match what's registered for the ASIN in Amazon Brand Registry. For brand-registered ASINs, only the brand owner can edit canonical brand data — other sellers must match.
Affects: brand
Category requires approval to sell
PolicyAmazon gates entire categories — automotive parts, jewellery, watches, toys, beauty, supplements, fine art — behind approval gates. Without category approval, new sellers can't list in those categories regardless of brand.
Inventory count doesn't match
WarningAmazon's inventory count differs from your seller-reported quantity. For FBA, this means physical count differs from system count (lost/damaged units). For FBM, your system reports more units than Amazon shows available.
Not eligible for Buy Box
WarningItem listed but not winning Buy Box. Listing appears in search but customers default to a competitor's offer. Driver of significant revenue loss because Buy Box wins most clicks.
Pricing error: above threshold
BlockingAmazon's pricing algorithm flagged the price as anomalously high vs the typical range for the ASIN. Listing suppressed until price is adjusted or seller appeals.
Pricing error: below threshold
WarningAmazon flagged the price as suspiciously low. Common counterfeit-protection trigger. Listing may be suppressed pending verification.
Hazmat classification missing
BlockingItem appears to contain hazardous materials (battery, flammable, pressurised) but hasn't been classified. Amazon requires hazmat classification before items can ship.
Listing dimensions don't match physical product
WarningReported dimensions in the listing differ from what FBA measured at intake. Amazon adjusts dimensions to actual measurements; large discrepancies trigger this warning.
Suppressed for offer condition
WarningListing condition (used, refurbished) is restricted in this category or for this brand. Listing exists but doesn't appear in search results.
Affects: condition
Tax compliance issue
BlockingAmazon's tax compliance review flagged the seller account. Could be missing tax registration in nexus states, incorrect VAT collection, or sales tax filing gaps.
ASIN locked by brand owner
WarningBrand owner has locked the ASIN's canonical attributes (title, description, images). Other sellers can only attach offers — they can't edit listing content.
Two-step verification required
PolicyAmazon requires two-step verification (2SV) on seller accounts. Accounts without 2SV are flagged and may face restrictions on listing changes or fund withdrawal.
FBA inbound shipment rejected
BlockingAmazon refused to receive your inbound FBA shipment at the warehouse. Items intended for FBA storage couldn't be processed, leaving them in limbo.